Roger is excited to announce hes joining the young Swiss sports brand On as an entrepreneur.

Roger will work with the On founders to help shape the future of the company. He is already using his experience to help the On team with product development, marketing and creating new experiences for fans.

A few years ago I started seeing On everywhere. Mirka had a pair of On shoes, then all my friends had them, so I tried them for myself a few years ago and became a fan. I run in the shoes for training, I wear them for travel, and they are really comfortable.

Switzerland is quite a small place and I got to know the founders of the company. Over time we became friends. We have shared passions for performance, design and fashion so we started talking about what we could do together.

This is not a sponsorship, Im really going to be working closely with the On team whenever my tennis schedule allows. They are great people, its a great product and Im happy to help them however I can.

Roger revealed the first new products he is working on with the team will be released in 2020.

To learn more about Rogers new role with On, check out the report in the New York Times and visit or shop ON here.