ROGER FEDERER NEWS
The Barilla Group has reached a long-term agreement with Roger Federer, considered one of the greatest tennis players of all time, for the promotion of its pasta and sauces products around the world.
Throughout his long and brilliant career, Roger has won numerous titles and achieved many records: he holds the record for number of weeks as the world’s no. 1 tennis player (302) and he has won 91 singles titles, including a record 18 Grand Slam titles. He has also won two Olympic medals. So far in 2017, he has already won three singles titles, including the Australian Open in January.
"For years it has been my dream that Roger could join Barilla in the fascinating mission of helping people eat better, in favor of their health and the sustainability of the Planet," said Vice Chairman Luca Barilla. "Now this dream has come true."
Sport is energy, drive, commitment. Pasta is not just an essential food for athletes: it is an indispensable source of carbohydrates for everyone. At the heart of the Mediterranean diet, pasta tastes good and is good for people's health and for the health of the Planet.
For Luca Barilla “Roger is an extraordinary person and athlete who, during his long career, has demonstrated principles and a conduct that have enabled him to conquer the hearts of millions of people in the world. We are confident that his values and global star power, coupled with our history and our way of doing business, will be of great help in bringing Barilla even further into its mission."
“Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s favorite activities. Pasta has been part of my daily diet for so many years that this partnership is a natural. I am excited to be joining forces with Barilla. They are the best in the business,” said Roger Federer.
Starting with its sponsorship of football team AS Roma, which won the Italian Serie A title in the 1982-83 season, the Barilla Group has often worked with leading figures from the world of sport. From Alberto Tomba in skiing, to tennis players Steffi Graf and Stefan Edberg; from Francesco Moser in cycling, to the more recent partnerships with Alex Zanardi, Federica Pellegrini, Ricardo Kakà, Stephan El Shaarawy, Thomas Müller and Mikaela Shiffrin. Since 2015, Barilla has also been the main sponsor of the Italian national basketball teams.
The Barilla Group was founded 140 years ago in Parma out of a shop that made bread and pasta, Barilla is today among the top Italian food groups: leader for pasta in the world, pasta sauces in continental Europe, bakery products in Italy, and the crisp bread business in Scandinavia. The Barilla Group owns 28 production sites (14 in Italy and 14 abroad) and exports to more than 100 countries. Every year, its plants turn out around 1,700,000 tons of food products that are consumed on tables all over the world, under the following brand names: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Academia Barilla.
When the first shop opened in 1877, Pietro Barilla focused on making good food. Today, this has evolved into the way of doing business for the Barilla Group: “Good for You, Good for the Planet.” “Good for You” means constantly improving our products, motivating people to adopt healthy lifestyles and improving food access and social inclusion. “Good for the Planet” means promoting sustainable supply chains and reducing the amount of CO2 we emit and water we consume during production.
Seattle, Washington -- April 29, 2017
Over 14,000 fans were treated to a night loaded with tennis, entertainment and laughs all to raise money for the Roger Federer Foundation.
Some highlights of the night included the talented guitarist from Pearl Jam, Mike McCready, kicking things off when he played the National Anthem. The audience was also treated to performances from One World Dance and Drum, Seattle Blue Thunder, Josh Vietti and DJ Toby Fresh.
The Celebrity doubles match featured Roger teaming up with Microsoft founder, Bill Gates, as they took on the team of John Isner and Mike McCready. In a close set, the crowd was engaged and enjoyed watching as the celebrities held their own on the court. Roger and Gates ended up taking the win, 6-4.
The main event was a competitive singles match between the 18-time Grand Slam Swiss star matching up against the big serving American. While just an exhibition with no ATP points on the line, the crowd was treated to high quality play from both players. Roger was on fire and hit many mesmerizing shots and came away with a 6-4, 7-6 (7) victory.
"I feel very privileged to be back on a tennis court," said Roger. "Last year was extremely difficult, having had surgery and the knee never healing. Then I had back pain too, and it all got too much at Wimbledon and I was out for six months but was able to spend some incredible time with the family and start preparing for this season and hoping that the work that I put in the off season was gonna really pay off. All of a sudden you get in this position where you feel like you really lucky to be playing on the prod tour and maybe you can actually do more and give back."
Between the laughs and high quality tennis, the Match for Africa 4 was a success and raised over $2 million for the Roger Federer Foundation which supports educational projects in the region of southern Africa and Switzerland. An archived version of the event can be watched here.
Roger is very excited to be playing his first Match for Africa in the United States this weekend.
He will be joined by John Isner and Bill Gates in Seattle, Washington this Saturday, April 29th at 6pm PT. Mike McCready of Pearl Jam will perform the National Anthem. All proceeds raised go to The Roger Federer Foundation which supports educational projects in South Africa and Switzerland.
There are a limited number of tickets still available which can be purchased here.
If you can't make it to the event, be sure to watch the match live on the Tennis Channel, or stream it live from tennis.com or on Roger's Facebook page. Viewers will also be able to make donations in real time.
April 10, 2017 -- Zurich, Switzerland
Roger welcomed a packed arena of fans on Monday as he hosted Andy Murray for their exhibition match to raise money for the Roger Federer Foundation.
The sold out crowd was energized to watch the ATP world No. 1 and No. 4 compete for a good cause. The match kicked off with beautiful dancers taking to the court in a cirque-esque display before the players were introduced and interviewed by the hosts.
In what seemed to be a standard performance for Roger in 2017, he jumped out to a quick lead and won the first set 6-3. Keeping the vibe entertaining, the players exchanged laughs and interacted with the crowd as they competed. The second set was close and went to a tie-break where Murray even offered a ballboy his racquet to serve match point down against the Swiss star. Roger ended up clinching the match 6-3, 7-6 (6).
The Roger Federer Foundation supports educational projects located in the region of southern Africa and Switzerland. The programs on the African continent focus on the improvement of the quality of early learning and basic education and in Switzerland on the promotion of extra-curricular activities for children affected by poverty. All activities are realized and implemented by local non-governmental authorities in close collaboration with the local communities. In order to evaluate our impact we measure the changes in the levels of supported children's performance, rate repetitions, absences or enrollment rates.
Roger looks to take the coming weeks off from competition to prepare for the French Open. "I'll be resting most of the time and the body needs a rest. I can feel it. It's not the youngest body but everything is good. I'm gonna enjoy my time with the family." Roger added, "Eventually I'm gonna get back to practice, and when I do, I'm gonna go full steam, and I should be back for the French Open. That's the plan."
There will be another chance to watch Roger compete and raise funds for his Foundation at the end of the month in Seattle where he will take the court with John Isner and Bill Gates on April 29th. Learn more about the Match for Africa 4 here.
In celebration of Roger's Australian Open victory and 18th Grand Slam title, Wilson introduced a Limited Edition Pro Staff RF97 Autograph. Only 18 of these racquets were produced and each has been signed by Roger. While all of the racquets sold within minutes in January, six orders were not completed.These last six racquets are now available for sale.
Each racquet features the exact same specs as the inline Pro Staff RF97 Autograph and commemorates his 2017 Australian Open win. Each racquet is individually numbered (1 through 18) and Roger has personally signed each one (on the grip and frame). 100% of net proceeds benefit the Roger Federer Foundation.
To own your very own Limited Edition Pro Staff RF 97 Autograph signed by Roger himself, click here.